Monday, January 14, 2008

Early Adopter? or Lagger?

Adoption Curve
It has been shown that the general public tends to adopt a new technology, idea, or trend at different rates. Some will jump on it right away, while others tend to resist adopting for as long as they can. In the middle of these two extremes are the majority of the people. They call this the adoption curve. For those unfamiliar with the term, the adoption curve is in the form of a bell curve.

Early Adopters
At the very beginning of the curve, you have the early adopters. These are the people that will be the first ones that will buy a new technology and use it. They were the first ones using the Internet, cell phones, and iPods.

Early Majority
Following the early adopters on the rising slope of the bell curve come the early majority. After a technology is proven to be useful or "cool", there's a massive wave of people that adopt it. When I was attending college, all of a sudden everybody had huge headphones listening to their Discman CD players. Then all of a sudden everybody started wearing the headphones that wrapped around the ears and went in back of the head. Then all of a sudden everybody had a cell phone and were talking on their cell phones nonstop in between classes. Then all of a sudden everybody had an iPod with the little ear bud headphones. Remember Tomagachi? Or how about the latest Webkinz craze? Maybe I stressed that point too much, but that's an example of the early majority group of people. They tend to adopt a new product or technology because it's popular--everybody is doing it.

Late Majority
After the early adopters, on the downhill slope of the bell curve is a group called the late majority. These people tend to wait out for technology or trend to prove itself before adopting. They may like the idea of the technology, but are a little more careful about what technologies they adopt. Sometimes it may be simply for the fact that there is a war between competing technologies, and these people want to wait it out and see who the winner is, before they spend the money. The example I'm thinking about is the Bluray Disc vs. HD DVD format war.

Laggers
This is the final tail end of the adoption curve. These people fight tooth and nail before adopting a technology. These are like the older generation who would rather do things on paper than use a computer. Even if a technology proves to be useful, they still are slow to adopt, and when they do, it is usually out of necessity than anything else.

What Am I?
I have been trying to determine where I am at in the adoption curve. It seems that for certain things, like computers and business ideas, I tend to be an early adopter. If money wasn't an issue, I would probably be an early adopter with all the new techie toys and software that come out. However, I tend to fight against trends. I am not one to adopt a trend just because, or simply because everyone is doing it. An example is with cell phones. I got a cell phone for the first time not too long ago. Is it convenient? Yes. Is it useful? Yes. I love having a cell phone. But I didn't want one for the longest time, partly because of the trends that I saw. Everybody was doing it. So I guess I am an early adopter for certain things, and other things I am more of a late majority or lagger.

I'm curious to know where other people see themselves fit in the adoption curve. Does it depend on what it is they are adopting? What factors prevent somebody from adopting a new idea or technology as quickly as the early adopters or early majority? What about software in particular; do you tend to adopt new software ideas quickly, or wait until the bugs are worked out and it has proven to be useful?

Just some things to think about.

1 comment:

Diana said...

I think I'm an early majority. I like to wait on technology to make sure all the kinks are out before I spend my money on it. We tend to have all the toys; like, cell phones, xm radios, gps, computers, laptops,i-pod etc. However we don't buy the fanciest or the top of the line. In other words, my cell phone isn't the i-phone, doesn't take pictures,etc. Also, we don't buy these things just because "everybody is doing it". We buy these things becuae we truly think they're great to have. I have to say that I'm being a late majority on the bluray disc business becuase I'm not going to spend money on a player until I see who wins the war.